Search Engine Optimization and Social Media

SEO and Social Media go hand in hand. Both of these procedures is aimed at portraying a good company profile and increasing brand awareness, visitors to your site and the increased sales that accompany this. Increasing brand awareness, providing quality content and information and of course products and services all play a part in increasing your visibility on social media platforms. On the other hand, increased visibility on social media platforms will also increase traffic to your site which is in effect a result of SEO.

Boost your SEO effectively with proper social media practices and ensure that Number One position on everybody’s Google search engine.

Grow your number of followers – growing your numbers of followers is a sure way to increase your SEO rankings. Use your social media platform to post useful articles and tips that are helpful. Hold open discussions on pertinent matters and interact with your visitors. Give your followers something to come back for and to invite their friends as well. Growing your number of followers does not happen overnight and it does take time. If you are consistent and put in the effort, you will see results.

External Inbound Links – Social media is very useful in promoting and encouraging external sites to link to your page and content. Diversity is key in this case, the more diverse the external sites, the more diverse your visitor base will be and the more authority you will hold in the eyes of Google. Of course your content needs to be useful and high quality. Using hash tags is common practice to draw attention to your page and content initially.

Post Optimization – Optimize your content to take full advantage of any opportunities that may arise. Google does tend to favor popular social media updates so take advantage of this.

Sharing – Having your brand shared on a social media platform contributes to the authority of the brand. To search engines, any validation of your content by a reputable source, is reason enough to improve your domain authority. Target social media and offer rewards to those sharing your posts like an entry into a draw for a prize they can’ refuse. Initiate likes on your posts in the same way. The more people who share your posts, the better your SEO ranking will be.

Optimize your posts locally – use social media to interact with your local community. Posts items that involve your company taking part in initiatives for the local community or taking part in local community events. If you reinforce your participation in the local community, you will become more visible in those local searches.

Social media plays a vital role in SEO and you need to take full advantage of whatever you can to increase your rankings.