Branding is a process that should be handled by branding agencies. A branding design agency is basically a business that is run by communication experts who develop a company’s brand. This includes the company name, identity and message. Branding agencies sometimes also handle promotion and advertising of a company. The main job that a branding agency does is to define who a company is to the public while differentiating it completely from the competition. This is done by attaching a unique value to the company they work for. Branding is essential for product success. It is important to note that a branding agency is very different from a marketing agency.
When starting a business, you will need a logo, a letterhead and business cards. This in essence is branding but a lot more goes into the process. According to Business dictionary, Branding is defined as “the process of creating a unique image and name for a product in the mind of a consumer through advertising campaigns. It also aims to establish a presence in the market while attracting new and retaining old customers”. This basically defines what a branding design agency does but for those who are just learning about brands, it probably raises more questions.
Design is a crucial factor in branding. Just because you have designed a logo or some stationery does not mean you have created a brand. A brand is more than something visual, but rather something that has a “life” of its own. Brands can be products or services and these cannot be created by a branding design agency; the company hiring the agency will determine how successful their branding will be. What about their product is unique and what values does the company instill in its employees? Does the company give back to the community? Do its products elicit a positive emotion? A branding design agency is brought in to help enhance the company image and spread it to the world, but the image has to be spotless to begin with.
The perfect example of branding that works is Apple, which is ranked high among the world’s best and biggest technology companies. Their brand is easily recognizable all over the world and their efforts can be seen in a number of ways; the naming of their products, the speeches at the launch of each new product, the simple functional and clean website, and even their packaging is done in a certain way. This is all branding and Apple has expanded it to everything that they do. Branding should be a part of every company’s marketing strategy and well thought out branding is a hallmark of every successful company. As opposed to expenditure, hiring branding design agency Sydney should be thought of as an investment in the image of the company.